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Sales & Selling

Download this eBook Uniform Across-the-Board Promotions

Uniform Across-the-Board Promotions

Marc-Oliver Jauch
Springer

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among...
Prix :
91,77



New releases
Download this eBook National Brands and Private Labels in Retailing
National Brands and Private Labels in...
Francisco J. Martínez-López , Juan Carlos Gázquez-Abad , Irene Esteban-Millat , Juan Antonio Mondéjar-Jiménez

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing...
105,49

Download this eBook Uniform Across-the-Board Promotions
Uniform Across-the-Board Promotions
Marc-Oliver Jauch

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire...
91,77

Download this eBook Internet-Based Customer Value Management
Internet-Based Customer Value Management
Tymoteusz Doligalski

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the...
49,57

Download this eBook Retail Analytics
Retail Analytics
Anna-Lena Sachs

This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how...
63,29

Download this eBook Sales Excellence
Sales Excellence
Christian Homburg , Heiko Schäfer , Janna Schneider

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of...
70,67

Download this eBook Radical Outcomes
Radical Outcomes
Juliana Stancampiano

Create simple, engaging, and effective outputs that actually get results Billions of corporate dollars...
22,58

Bestsellers
Download this eBook Inbound Selling
Inbound Selling
Brian Signorelli

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound...
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Download this eBook Inbound PR
Inbound PR
Iliyana Stareva

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can...
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Download this eBook Objections
Objections
Jeb Blount

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call...
24,37

Download this eBook LinkedIn Sales Navigator For Dummies
LinkedIn Sales Navigator For Dummies
Perry Van Beek

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The...
27,11

Download this eBook Distribution Strategy
Distribution Strategy
Livio Moretti

"Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical,...
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Download this eBook Business Relationship Management and Marketing
Business Relationship Management and...
Michael Kleinaltenkamp , Ingmar Geiger , Wulff Plinke

Relationship management, key account management and customer orientation are concepts that have become central to modern...
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