By accessing this website, you accept cookies which will allow us to suggest content, services and advertising related to your interests. Close
LogoEntete
Entete

Home > REFERENCE > BUSINESS & ECONOMICS > Marketing

My account
Sign in



F.A.Q.

Contact

Top selection

Marketing

Download this eBook Account-Based Marketing

Account-Based Marketing

Chris Golec , Peter Isaacson , Jessica Fewless
Wiley

Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead...
Prix :
30,70



New releases
Download this eBook Account-Based Marketing
Account-Based Marketing
Chris Golec , Peter Isaacson , Jessica Fewless

Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B)...
30,70

Download this eBook Mixed Method Research Design
Mixed Method Research Design
Sanjay Mohapatra , S. Sreejesh

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing...
79,11

Download this eBook Customer Knowledge Management
Customer Knowledge Management
Silvio Wilde , Soumit Sain

Customer focus is the most important challenge of the future. Providing good customer service depends on how well...
55,90

Download this eBook Alternative Investments in Wealth Management
Alternative Investments in Wealth...
Ewelina Sokolowska

This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth...
91,77

Download this eBook Business Intelligence for New-Generation Managers
Business Intelligence for New-Generation...
Reiner Quick , Jörg H. Mayer

Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership....
73,84

Download this eBook Optimal Search for Moving Targets
Optimal Search for Moving Targets
Lawrence D. Stone , Johannes O. Royset , Alan R. Washburn

This book begins with a review of basic results in optimal search for a stationary target. It then develops the...
105,49

Bestsellers
Download this eBook The Quintessence of Marketing
The Quintessence of Marketing
Nils Bickhoff , Marc Opresnik , Svend Hollensen

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are...
36,91

Download this eBook The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing...
Kwang-Yong Shin

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign...
45,35

Download this eBook Who Gets Funds from China’s Capital Market?
Who Gets Funds from China’s Capital...
Jiazhuo G. Wang , Juan Yang

The subject of this book is an analysis of the business models developed or adopted by Chinese small and medium sized...
49,57

Download this eBook Chinese Strategic Decision-making on CSR
Chinese Strategic Decision-making on CSR
Shuo Wang

This research study attempts to provide a comprehensive CSR literature review, analyze corporate social...
79,11

Download this eBook The Seven Principles of WOM and Buzz Marketing
The Seven Principles of WOM and Buzz...
Panos Mourdoukoutas , George J. Siomkos

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers...
84,39

Download this eBook Evolutionary Psychology in the Business Sciences
Evolutionary Psychology in the Business...
Gad Saad

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or...
105,49