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Download this eBook Marketing Wisdom
Marketing Wisdom
Kartikeya Kompella

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of...

Download this eBook The Experience Logic as a New Perspective for Marketing Management
The Experience Logic as a New...
Tonino Pencarelli , Fabio Forlani

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing...

Download this eBook Pop-up Retailing
Pop-up Retailing
Gary Warnaby , Charlotte Shi

This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary...

Download this eBook The Challenger Customer
The Challenger Customer
Brent Adamson , Matthew Dixon , Pat Spenner , Nick Toman

The long-awaited sequel to the bestselling sales classic The Challenger Sale'A handbook of...

Download this eBook Back to the Future: Using Marketing Basics to Provide Customer Value
Back to the Future: Using Marketing...
Patricia Rossi , Nina Krey

This proceedings volume presents timely research and insights on the advancement of marketing’s basic...

Download this eBook Customer Relationship Management
Customer Relationship Management

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool...

Download this eBook The Strategic Storyteller
The Strategic Storyteller
Alexander Jutkowitz

The world needs more storytellers. Storytelling is an inherently innovative activity. When...

Download this eBook Complaint Management and Channel Choice
Complaint Management and Channel Choice
Stefan Garding , Andrea Bruns

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional...

Download this eBook Competitive Advantage of Customer Centricity
Competitive Advantage of Customer...
Sathit Parniangtong

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for...

Download this eBook Marketing and Customer Loyalty
Marketing and Customer Loyalty
Mauro Cavallone

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective,...

Download this eBook Marketing at the Confluence between Entertainment and Analytics
Marketing at the Confluence between...
Patricia Rossi

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing...