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Consumer Behavior

Download this eBook The 60 Second Sale

The 60 Second Sale

David V. Lorenzo

Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired...
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Download this eBook Design Principles and Methodologies
Design Principles and Methodologies
Alessandro Freddi , Mario Salmon

This book introduces readers to the core principles and methodologies of product development, and highlights the...

Download this eBook The 60 Second Sale
The 60 Second Sale
David V. Lorenzo

Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an...

Download this eBook Fast Fashion, Fashion Brands and Sustainable Consumption
Fast Fashion, Fashion Brands and...
Subramanian Senthilkannan Muthu

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what...

Download this eBook Consumer Behaviour and Sustainable Fashion Consumption
Consumer Behaviour and Sustainable...
Subramanian Senthilkannan Muthu

This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays...

Download this eBook Sustainable Fashion: Consumer Awareness and Education
Sustainable Fashion: Consumer Awareness...
Subramanian Senthilkannan Muthu

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how...

Download this eBook Tourist Behavior
Tourist Behavior
Metin Kozak , Nazmi Kozak

This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case...

Download this eBook Book Review: The Tipping Point by Malcolm Gladwell
Book Review: The Tipping Point by...

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the...

Download this eBook Economic Psychology
Economic Psychology
Rob Ranyard

A comprehensive overview of contemporary economic psychology Economic Psychology presents an...

Download this eBook Sustainability in Innovation and Entrepreneurship
Sustainability in Innovation and...
Marta Peris-Ortiz , Antonio Leal-Millan , Antonio L. Leal-Rodríguez

This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it...

Download this eBook Fashion & Music
Fashion & Music
Jochen Strähle

This book will broaden readers’ understanding of the links between the music and fashion...

Download this eBook Consumer Law and Socioeconomic Development
Consumer Law and Socioeconomic...
Dan Wei , Claudia Lima Marques

This book reflects the research output of the Committee on the International Protection of Consumers of the...

Download this eBook Marketing Transformation: Marketing Practice in an Ever Changing World
Marketing Transformation:Marketing...
Patricia Rossi , Nina Krey

This proceedings volume examines transformation in marketing to better understand current and future standing of the...