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Download this eBook Public Relations Theory

Public Relations Theory

Brigitta R. Brunner
Wiley-Blackwell

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual...
Prix :
40,62



New releases
Download this eBook Public Relations Theory
Public Relations Theory
Brigitta R. Brunner

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory...
40,62

Download this eBook New Female Tribes
New Female Tribes
Rachel Pashley

How do you see women? And how do they see themselves? In her role as Head Strategist at the...
10,99

Download this eBook World Media Ethics
World Media Ethics
Robert S. Fortner , P. Mark Fackler

Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book...
63,09

Download this eBook The Real Mad Men
The Real Mad Men
Andrew Cracknell

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at...
11,99

Download this eBook Strategic Social Media
Strategic Social Media
L. Meghan Mahoney , Tang Tang

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an...
33,02

Download this eBook The Secrets of Successful Copywriting
The Secrets of Successful Copywriting
Patrick J. Quinn

The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters...
57,97

Bestsellers
Download this eBook The Ad-Makers
The Ad-Makers
Tom Von Logue Newth

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV...
15,99

Download this eBook Hey, Whipple, Squeeze This
Hey, Whipple, Squeeze This
Luke Sullivan

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of...
16,88

Download this eBook The End of Advertising as We Know It
The End of Advertising as We Know It
Sergio Zyman , Armin Brott

There is no summary available for this book.
16,88

Download this eBook Branding For Dummies
Branding For Dummies
Bill Chiaravalle , Barbara Findlay Schenck

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is...
24,05

Download this eBook Hey, Whipple, Squeeze This
Hey, Whipple, Squeeze This
Luke Sullivan , Edward Boches

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey...
22,58

Download this eBook Advertising
Advertising
Frank Jefkins

Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten...
57,97